What is your competitive advantage?
It’s such a simple question. What is your competitive advantage? Whenever we are getting to know a new client, we have a process of discovery that we complete to scratch beneath the [...]
A Marketing Roadmap for 2020 – Phase 1: Logo & Branding
These are conversations that we have been having day in and day out for over a decade now and you know what? Other than technological advancement, the fundamentals remain the same. Whether you [...]
Where to start with digital advertising in 2020?
It’s a question we are very used to hearing and one that we have been answering for well over a decade. Here in 2020 the requirements for a good digital advertising campaign are similar, [...]
Why Is Content Now So Disposable?
Remember when posting anything on the internet meant something? The thought, effort and timing was deliberated and fussed over. Edit after edit made, with a looming sense of uncertainty. ‘Will [...]
How LinkedIn Has Grown Its Social Kingdom
Have you logged into LinkedIn lately? The social platform is now more than just where you go to update your digital resume when you finally receive that promotion. The place is buzzing. It’s the [...]
The Rise Of The Live Stream
It seems as if every brand is wading into the live stream this year. Amazon recently launched a 24 hour home-shopping channel with affable hosts discussing deals, holiday gifts and the latest [...]
From Praise To Boycotts: When Is Controversy Okay?
With Australia Day almost upon the nation, strongly-worded articles and think-pieces about the day’s bleak history are being written, read and shared across our wide and hot country. Australia [...]
Why Aren’t You Geo-fencing?
Mobile smartphones are now intrinsic to our lives. Consumers are constantly using their smartphones to check messages, update and search. By 2020, 2.5 billion people will own a smartphone. In [...]
