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Enhance Your Touchpoints

Brand creation and evolution is a story. And like all stories, there is a structure. To ensure the success of a brand, there are multiple touchpoints that work together to create brand success. [...]

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Marketing Lessons From The Plastic Bag Ban

The plastic bag ban has finally come and it is here to stay. Beyond the online news stories and social media posts about abused retail and supermarket staff, society hasn’t crumbled like a [...]

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How Strategic is Your Strategy?

Strategy. A word that has absolutely exploded in recent times. What was once a carefully used word exclusive to the marketing and advertising world, has now been incorporated far and wide across [...]

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Marketing Tips from the Royal Family

Kensington Palace has announced the Duke and Duchess of Sussex, Prince Harry and his wife Meghan will tour Australia this Spring. Millions of people around the globe tuned in to watch their [...]